This is Ruchi Naresh reporting for my blog coolwebeverywhere. Internet users are increasingly time-shifting their media consumption by downloading podcasts. Last week the Guardian UK wrote a story based on research by the Pew Internet and American Life Project. The research says 19% of Internet users download podcasts to listen or view at a later date.
A similar study in August 2006 found that just 12% of Internet users had done this. A popular podcast directory suggests that the demand for podcasts has grown from 26000 to 43000 podcasts in last two years.
This gives journalists more opportunities to display creativity in podcasting. New multimedia streams are giving journalists more ways to communicate with the user. At the same time the user has a choice to watch and listen to his favorite programs at his convenient place and time.
Podcasting gives an advantage of not being confined to program timings and schedules.
Teaching is also evolving with technology. The Pew research says, “Some professors are experimenting with podcasts in other ways. They are producing their own podcasts or having their students respond to readings and lessons by creating podcasts rather than traditional papers.”
The research gives a good indication on the demographics. Young adults aged between 18 and 29 are the age group most likely to own MP3 players, with 61% owning gadgets of this kind. This just shows that concise writing formats and scripts have a responsibility to communicate more in less time.
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