Sunday, October 12, 2008

Media is dealing with changes

Lately it feels like media is busy assessing the changes it is going through. The news formats have shortened and perhaps it is because the sources to get that news are manifold. We are experiencing information overload. With the rise in new media like blogs, facebook, twitter etc the challenge is to bring news in the best consumable way. And sometimes the consumable format is a text alert.

Professional journalists and broadcast and publishing houses are no longer competing amongst each other. Today everyone is a writer, producer and publisher. Though professional standards are compromised more and more consumers prefer a balance of new and old media. For journalists it certainly is no excuse to reduce writing and reporting standards. Dumbing down the information is not the solution.

In the last five years media has seen a decline in the newspaper business and is busy reinventing itself. Traditional media is trying hard to bring the viewership/readership back and reach its prior monopoly. At the same time there is an urgent need to re-evaluate old school methods and join hands with new technology and parallel media.

I think the future holds a lot of innovation from the traditional media. It will be really sad to see newspapers going out of business. Not just newspapers but all other traditional platforms are going through a rough patch. The change has taken everyone by a storm. But overall we will see a new and improved face of media and hopefully it will be a balance between strong journalistic writing and reporting standards and multimedia technology.

1 comment:

buddy said...

The combination of the paper itself with its comments, and a survey of the references given to previous scientific literature, allows in many cases to build a story, a short, concise and attractive
story, explaining the origin, the perspective of the research and the main results, which can be broadcast on radio in time slots between five and fifteen minutes, or written into a 10000 word article for the press, projecting some insight into a specific scientific topic. Listeners can give more attention to shorter formats than conferences, lectures or hour long debates. They can also be broadcast several times.